Monday, February 28, 2011

Online Writers Adapt to the Changing Face of Online Writing

The face of online writing has changed. There is no denying it. Your success depends on your ability to adapt to new rules and a new playing field, but that doesn't mean you are doomed. Your readers have not gone away and are still eager to read what you have to say, but they may be having a bit of difficulty finding you.

As a writer, you have already developed the skills to meet the challenges of an online audience. You know that to succeed as an online writer, you must provide what the reader needs and wants. Maybe you didn't count on Google changing the rules and sending all your hard work down the drain in the blink of an eye.

Maybe you didn't anticipate the need to learn a new skill set to get your voice out there. Maybe you thought you finally had it all under control and the road to success was paved with page views and residual income for years to come.

The recent algorithm change may be discouraging or encouraging depending on where you write and the impact this has had on your work. If you find yourself discouraged, you are not alone--but writers don't stop writing because the publishing field changes. When things get tough, writers get tougher.

You didn't get where you are today by being fearful. You got here with hard work and dedication to your craft. Use those skills and that determination to rise above this seeming obstacle to find success in the face of a changing online world.

Now is the time to consider "What would you attempt to do if you knew you would not fail?"(Robert Schuller). Consider that for a moment and it will lead you in the direction you need to go.

Are there writing projects you've been wanting to start that could lead you in a new direction now? Are there private clients you can contact? Is there a website waiting to be built? Is it time to establish yourself as an expert in a particular field?

Think outside the box, today, and brainstorm ways to find success as a writer that depends less of specific online platforms and more on your specific skill set. Who knows, Google may have done online writers a favor as it forces us to push forward into unknown areas that may prove to be the secret to lasting success.


Brenda said...

Great blog! I'm going to spend some time reading all of these posts.

K Kenig said...

I think that the new challenges from Google's new algorithm are a positive thing! One of my sources of income may have dried up for a while at least - discontinued their guide program, and that was one of the places I worked - but it's always been about balance for me. I refuse to rely on only one source of income. Even when I worked writing for a publishing company as my day job, I freelanced at night. I agree that this can lead to greater success in the long run by diversifying and working on projects that may have been neglected. Quality work will always shine through, and people will manage to find it.